3890Tigers Campaign Inspired Thousands To Stand Against Illegal Tiger Trade

Wideshot of The Square, Publika during 3890Tigers campaign finale on Global Tiger Day

Wideshot of The Square, Publika during 3890Tigers campaign finale on Global Tiger Day

Exactly a month ago, Tiger Beer began to encourage its fans to uncage their creativity and join hands in taking a stand against illegal tiger trade via the global 3890Tigers campaign in collaboration with World Wide Fund for Nature (WWF). The brewer had removed the iconic tiger on the logo across all its packaging for this campaign and posed a rhetorical question, ‘Can you imagine a world without tigers?’ Fans instantaneously jumped at the opportunity to show their support to raise awareness on the consequences of the illegal tiger trade. Continue reading

Tiger Beer Continues to Spread Abundance of Prosperity Through On-Ground Consumer Engagements Nationwide

3.Brand Ambassadors at Tiger Beer’s “Abundance of Prosperity” consumer event held at Kepong Food Court.

3. Brand Ambassadors at Tiger Beer’s “Abundance of Prosperity” consumer event held at Kepong Food Court.

With Chinese New Year just around the corner, the festive celebration spirit was high during Tiger Beer’s “Abundance of Prosperity” consumer event held at Kepong Food Court, where consumers gathered with families and friends to celebrate a year of hard work while looking forward to a better year ahead. The exciting buzz from the laughter and chatter of the crowd, and the regular breakouts of loud ‘yum-seng’ toast, were further amplified by the energetic Lion Dance, the appearance of God of Prosperity, games and live music performances presented to consumers by Tiger Beer.

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Octoberfest morphs into Passport International Beerfest

13 Consumers participating in a Passport International Beerfest game during the launch event at Trec KL on Sept 22, 2016.

Consumers participating in a Passport International Beerfest game during the launch event at Trec KL on Sept 22, 2016.

It is that time of the year where we cheers with our friends and family. Where every pub, bar, tavern, and bistro in town will celebrate beer and cider’s glorious existence. This year, Heineken Malaysia Berhad has got something up its sleeves for beer lovers.

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Let undiscovered musicians be heard

The Sam Willows

The Sam Willows

Asia is filled with creative potential, but is the world hearing our music?

It is with this notion that Tiger Jams – Tiger Beer’s latest music and arts initiative – launched a platform to provide undiscovered Asian artists a launch pad for them to uncage their talents onto the world stage. It also champions the collaboration between emerging artistes from the music and visual community to foster emerging talent. The website, www.tigerjams.com, will house their portfolios, and will also serve as a voting portal for fans to show their support. Continue reading

Identified: 86 worthy Tiger FC fans to battle for ‘The Ultimate Fan’ title

TigerFC edm May 1

TigerFC edm May 1

After a nationwide hunt, 86 Tiger FC fans have proven to be the strongest and wisest footie contenders in the club’s search for ‘The Ultimate Fan’. These 86 showed the most potential when they outdid the other hopefuls through football quizzes at various clubhouse activations and a collaboration with an English daily, and will battle it out for the glorious title during Tiger FC’s Big Away Game on May 1 at Laundry Bar, The Curve. Continue reading

Double the ‘Ong’ this CNy with tiger radler mandarin orange

Tiger Radler Mandarin Orange

Gong Hei Fatt Choy! A special, limited edition beverage has arrived to help you bestow upon your friends and relatives double the prosperity this Chinese New Year. Who wouldn’t welcome more ‘ong’, right?

So double up on the prosperity and merriment when you gift your loved ones the quintessential mandarin oranges coupled with Tiger’s special release this festivity, Tiger Radler Mandarin Orange.  Continue reading

‘Coaster’: The world’s first film made from beer coasters

7It was unexpected; the short film was shot in three days and resulted in a thrilling, suspenseful movie that had the audience of Coaster’s exclusive screening at Glasshouse at Seputeh gasping and applauding a job well done. The tale tells the story of a young chef faced with a vengeance dilemma: should or shouldn’t he plate up the perfect revenge when he was hired to cook for the very mobster responsible for his father’s death? Continue reading

Tiger Beer unleashes new wheat variant and movie production

Tiger Beer marketing manager Ms Jessie Chuah on stage to talk about how Tiger White's philosophy 'It all starts with white' inspired 'Coaster' - the first crowd-sourced movie production done entirely via physical and digital beer coasters.

Tiger Beer marketing manager Ms Jessie Chuah on stage to talk about how Tiger White’s philosophy ‘It all starts with white’ inspired ‘Coaster’ – the first crowd-sourced movie production done entirely via physical and digital beer coasters.

An all-new innovative product that is brewed with subtle spicy hints of clove, coriander, and orange peel becomes the latest addition to join Tiger’s expanding portfolio.

Aptly called Tiger White, the wheat beer comes to fruition two years after the brand unveiled its innovative beverage Tiger Radler, a variant that combines the crisp and easy-drinking taste of Tiger Beer with the zesty flavour of natural lemon juice. Continue reading

Win PS4 with Tiger – 4 down, 76 PS4s to go!

TIGERFC PS4 Winner

A TIGERFC PS4 Winner

In a showdown of footie whizzes on September 19 held at Laundry (The Curve), Souled Out (Bangsar South), Home and Away (Bangsar) and TBF (Penang), Ng Mei Ling, Dan Mitchell Pereira, Vincent Ng Chee Wai, and Rekkesh Sinnaya took home a Sony PlayStation 4 each.

The four are now automatic finalists to a grand showdown happening in May 2016, where all 80 winners will compete for ‘The Ultimate Fan’ title. The ultimate prize? A trip to Europe for two to THE football match of 2016. Continue reading

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