It was mere weeks ago when Carlsberg hosted the getaway of a lifetime for its consumers at the Ultimate Football Retreat in Avani Sepang Goldcoast Resort. The weekend was a one-of-its-kind football fans’ fantasy come to life, as they got up close and personal with four living legends of Barclays Premier League – Dennis Wise, Gianfranco Zola, Steve Mcmanaman and Sol Campbell! Continue reading
With the much-awaited Barclays Premier League 2014/2015 season finally kicking off in August, what better way to gear up for more great footie moves, legendary players in action and drama both on and off the pitch, than by getting up close with the coveted official BPL trophy.
Fanning the passion of fans, the trophy was brought down by the league’s official beer partner Carlsberg to launch its newest BPL consumer campaign, which is expected to strengthen the bonds of friendship as much as football fans’ love for the brew in Malaysia.
At the launch held at Publika Shopping Gallery, invited guests and the public came together to welcome the ultimate symbol of league domination before it set off on a tour to selected locations across the country. Continue reading
Football fever is on the rise again across the globe with the much-anticipated return of the Barclays Premier League (BPL). Carlsberg, official beer of the most watched football league in the world, is kicking off the debut of the 2014/2015 BPL season with yet another uniquely Carlsberg experience in Malaysia to whet the fans’ appetite for the beautiful game. In true Carlsberg fashion, the new BPL season will be given a fitting start as fans of the brew and game come together to welcome the ultimate symbol of league domination, the official Premier League trophy, when it arrives in Malaysia for a whirlwind nationwide tour. The trophy will travel across the nation in a three-day tour from August 29-31, making stops at key locations in Kuala Lumpur, Selangor, Johor Bahru and Penang. It will be easy to spot as it is moving from one location to another in a customised truck, the ‘Carlsberg Champions Trophy Truck’. Continue reading