CARLSBERG TOASTS TO 2020 WITH “DOUBLE CHEERS, DOUBLE WINNINGS”

Be rewarded this Chinese New Year with a limited-edition gigantic 3-litre Carlsberg bottle, a 3-in-1 Carlsberg Smart Mini Bar with built-in fridge, speaker and charger, premium-designed stem glass and more!

Shah Alam, 23 December 2019 – In Chinese culture, the number 2 is auspicious as it is believed that good things come in pairs. To usher Chinese New Year in the year 2020, beer lovers can anticipate great rewards following Carlsberg’s CNY tagline “Double Cheers. Double Winnings.”, inspired by the auspicious and unique occurrence of the year 2020!

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‘Double the Huat’ this Chinese New Year with Tiger Beer

Usher in the beginning of the Year of the Rat with an abundance of promotions and festive giveaways as Tiger Beer doubles the celebration on its auspicious 88th anniversary.

KUALA LUMPUR, 20th December 2019 Chinese New Year is a time full of hopes for prosperity, happiness, and reasons to celebrate. For Tiger Beer, Malaysia’s No. 1 beer1, there’s another cause for celebration in the Year of the Rat – 2020 marks its auspicious 88th anniversary. In honour of this double celebration, Tiger Beer is sharing the prosperity with consumers with its campaign ‘Double the Huat’.

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PROSPERITY BEGINS WITH A POP SO USHER IN A VIBRANT CNY WITH CARLSBERG’S COLOURFUL CANS AND BOTTLES!

 

Carlsberg celebrates Prosperity Begins With A POP! this CNY with colourful caps and cans

Carlsberg celebrates Prosperity Begins With A POP! this CNY with colourful caps and cans

“Prosperity Begins With A POP!” this festive season as electronic mahjong tables, mahjong sets, beer vouchers, RM100 cash ang paus, cooler bags and much more are up for grabs!

Carlsberg is putting a vibrant twist to the traditionally reddominated festival by giving a colourful spin to this 2019 Chinese New Year (CNY) with “Prosperity Begins With A POP!” promotion. Introducing 4 vibrant coloured caps and cans in red, pink, green and blue, beer lovers can spot Carlsberg and Carlsberg Smooth Draught’s CNY limited edition festive pack easily and stand to win exciting prizes including electronic mahjong table, mahjong sets and cash ang paus! Continue reading

Three loyal consumers experienced an Overflowing of Prosperity via the “Tiger Shopper Sweep” Game

L-R Liew Nyuk Foong, Chua Ming Teck and Ng Poh Gaik, Tiger Shopper Sweep Grand Prize Winners

L-R Liew Nyuk Foong, Chua Ming Teck and Ng Poh Gaik, Tiger Shopper Sweep Grand Prize Winners

Tiger Shopper Sweep”, an initiative by Tiger Beer for its 2018 Chinese Year campaign concluded successfully. Three loyal consumers were rewarded with RM6,000.00 worth of items in total from a Tesco store in the Klang Valley.

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Now you can HUat Ahh and loh sang at Souled Out

Come 'Loh Sang' at SOULed OUT

Come ‘Loh Sang’ at SOULed OUT

Be sure to visit your closest SOULed OUT outlet for a taste of tradition, where everyone is invited to celebrate the auspicious and prosperous Year of the Dog. The popular neighbourhood haunt will be pulling out all the stops to commemorate Chinese New Year across all its outlets with traditionally themed food and beverage promotions until 28th February 2018. During this period, families will get the chance to ‘Loh Sang’ with friends and enjoy varied ‘Yee Sang’ deals starting as low as RM23 per portion. Continue reading

TIGER BEER LAUNCHES ITS CHINESE NEW YEAR CAMPAIGN FOR THE YEAR OF THE DOG

 

LTR -MT photo op - Andrew Woon (Sales Director), Szilard Voros (Finance Director), Hans Essaadi (Managing Director), Jiri Rakosnik (Marketing Director) during Tiger CNY 2018 Media Launch

LTR -MT photo op – Andrew Woon (Sales Director), Szilard Voros (Finance Director), Hans Essaadi (Managing Director), Jiri Rakosnik (Marketing Director) during Tiger CNY 2018 Media Launch

Starting the year “full” by stocking up on supplies will symbolise a year filled with good vibes, fortune and prosperity. This is one of the beliefs in Chinese culture that the way we start the year will set the tone for the rest of the year. Heineken Malaysia Berhad offers its loyal consumers a great year that overflows with prosperity and togetherness as Tiger Beer unveiled its Chinese New Year campaign packed full of opportunities to win.

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A NEW YEAR FILLED WITH OPPORTUNITIES TO WIN WITH TIGER BEER

LockupTiger Beer, Malaysia’s No. 1 Beer, is rewarding its loyal consumers this Lunar New Year with a campaign packed full of opportunities to win. Thousands of Ringgit in cash prizes, exclusive limited-edition Tiger Beer Mahjong sets, collectable playing cards, and more will ensure that your New Year will overflow with prosperity when you fill your glass with Tiger Beer and other HEINEKEN Malaysia products. Continue reading

Tiger Beer Continues to Spread Abundance of Prosperity

Winner from Gelugor Tan Peng Chong flanked by with Regional Sales Manager Heineken Malaysia Kenny Khoo and Senior Sales Representative Heineken Malaysia Garry Wong.

Winner from Gelugor Tan Peng Chong flanked by with Regional Sales Manager Heineken Malaysia Kenny Khoo and Senior Sales Representative Heineken Malaysia Garry Wong.

Launched late December, Tiger Beer’s Chinese New Year Campaign ‘Abundance of Prosperity’ has started to bring early new year blessing and joy to consumers nationwide. To date, seven consumers have claimed the big RM8,888 ang-pows, with 43 ang-pows still waiting for the lucky winners to grab until 15th February 2017. All consumers have to do is purchase any big bottle of Tiger Beer, Heineken Beer, Guinness Stout, or Anchor Beer in coffee shops, food courts, and restaurants, and check the bottle cap liners to see if they have the winning bottle cap liners. Continue reading

Tiger Beer to Make One Million Consumers Winners this Chinese New Year

Third from left_ Jessie Chuah, Marketing Manager of Tiger Beer, Andrew Woon, Sales Director and Maud Meijboom-van Wel, Marketing Director of Heineken Malaysia Berhad

Third from left_ Jessie Chuah, Marketing Manager of Tiger Beer, Andrew Woon, Sales Director and Maud Meijboom-van Wel, Marketing Director of Heineken Malaysia Berhad

This Chinese New Year (CNY), Tiger Beer is rewarding its discerning consumers with an Abundance of Prosperity for their continuous support and loyalty. Heineken Malaysia Berhad’s CNY campaign for the Year of Rooster, led by Asia’s iconic Tiger Beer, launched nationwide today will see over one million Malaysian consumers win cash and prizes worth a total of RM2 million.

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FIRST CARLSBERG MILLIONAIRE SAILS SMOOTHLY INTO YEAR OF THE SHEEP

Photo 1 (2)One lucky Malaysian turned millionaire when he emerged the winner of Carlsberg Malaysia’s 2015 Chinese New Year Millionaire contest, on March 17, going home RM1,000,000 richer. The windfall is Carlsberg Malaysia’s single largest cash sum to be awarded to a sole individual, who had also earlier won a RM13,888 cash prize along with 13 other finalists. Continue reading