JOIN TIGER BEER IN TAKING A STAND FOR TIGERS

New packaging of Tiger Beer for Save The Tiger campaign

New packaging of Tiger Beer for Save The Tiger campaign

Tiger Beer fans might notice something different about the design on bottles and cans of Tiger Beer this month – the iconic tiger in the logo has gone missing. It comes as the 3890Tigers campaign launches in Malaysia, asking consumers to uncage their creativity and join Tiger Beer in taking a stand against the illegal tiger trade. Continue reading

Tiger #UncageMusic Block Party concludes Urbanscapes 2017

Crystal Castles performing at Tiger UncageMusic Block Party at Slate, The Row (4)

Crystal Castles performing at Tiger UncageMusic Block Party at Slate, The Row (4)

Tiger Beer presented the finale event of Urbanscapes 2017, the #UncageMusic Block Party with an array of activities along The Row, KL. The area was transformed in line with Urbanscapes’ theme, ‘Rediscover KL’, making it the hub to go to for music and arts lovers. Continue reading

Tiger Beer announces #Uncagemusic lineup

Uncage Music Brand Ambassadors#Uncagemusic, the music and arts platform from Tiger Beer, is returning to the stage this year with a full lineup of events aimed at showcasing the best audiovisual talents from Malaysia and beyond. Taking in music festivals, a series of hosted shows, sponsorships, and a support network for upcoming local artists, #Uncagemusic promises a packed calendar for Malaysian fans of music and art. Continue reading

Win a Trip to Hongkong With Tiger White Contest

Tiger White brand ambassadors

Tiger White brand ambassadors

Do you think you know and have seen everything about Hong Kong? Have you ever wondered what else Hong Kong has got to offer aside from its renowned attractions? Simply participate in Tiger White’s latest online contest, ‘An Experience that Elevates’ to find out if you’ll be among the winners pursuing the road not taken in Hong Kong with Tiger White. Continue reading

The TIger STREATS Tour

TwoBuns 2Tiger STREATS, the unique street food experience from Tiger Beer, is gearing up to take its culinary delights on the road this March. Foodies in Penang and Johor will get the chance to sample Malaysian street foodfavouritesas they’ve never had them before, all washed down with ice cold Tiger brews.

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Tiger Beer Continues to Spread Abundance of Prosperity

Winner from Gelugor Tan Peng Chong flanked by with Regional Sales Manager Heineken Malaysia Kenny Khoo and Senior Sales Representative Heineken Malaysia Garry Wong.

Winner from Gelugor Tan Peng Chong flanked by with Regional Sales Manager Heineken Malaysia Kenny Khoo and Senior Sales Representative Heineken Malaysia Garry Wong.

Launched late December, Tiger Beer’s Chinese New Year Campaign ‘Abundance of Prosperity’ has started to bring early new year blessing and joy to consumers nationwide. To date, seven consumers have claimed the big RM8,888 ang-pows, with 43 ang-pows still waiting for the lucky winners to grab until 15th February 2017. All consumers have to do is purchase any big bottle of Tiger Beer, Heineken Beer, Guinness Stout, or Anchor Beer in coffee shops, food courts, and restaurants, and check the bottle cap liners to see if they have the winning bottle cap liners. Continue reading

Tiger Beer to Make One Million Consumers Winners this Chinese New Year

Third from left_ Jessie Chuah, Marketing Manager of Tiger Beer, Andrew Woon, Sales Director and Maud Meijboom-van Wel, Marketing Director of Heineken Malaysia Berhad

Third from left_ Jessie Chuah, Marketing Manager of Tiger Beer, Andrew Woon, Sales Director and Maud Meijboom-van Wel, Marketing Director of Heineken Malaysia Berhad

This Chinese New Year (CNY), Tiger Beer is rewarding its discerning consumers with an Abundance of Prosperity for their continuous support and loyalty. Heineken Malaysia Berhad’s CNY campaign for the Year of Rooster, led by Asia’s iconic Tiger Beer, launched nationwide today will see over one million Malaysian consumers win cash and prizes worth a total of RM2 million.

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Tiger STREATS gathered food lovers under one roof for an intriguing culinary experience

Guests trying out the Soya Sauce Chicken Rice dish by Hawker Chan

Guests trying out the Soya Sauce Chicken Rice dish by Hawker Chan

Over 700 food lovers sat shoulder to shoulder around the street food table, sharing ice-cold Tiger beers at Tiger STREATS. Held at a vibrant street meets fine dining pop-up restaurant, MH Platinum Warehouse in Setapak, guests were in for a dramatic mash-up between two chefs who are worlds apart, but share the honour of a Michelin Star fame in the culinary world.

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Tiger STREATS connects opposite ends of the culinary world

Tiger STREATS ChefsIn our polarized world, where everything from politics to fashion conspires to keep us apart, there is one place where old and young, East and West, fat cats and underdogs all sit shoulder to shoulder: sharing an ice-cold Tiger Beer at the street food table.

To celebrate the power of Tiger Beer and street food and how the two bring us closer together, Tiger Beer is launching Tiger STREATS.  An intriguing pop-up restaurant concept, where two chefs who are worlds apart, but share the honor of Michelin Star fame, will join forces for the first time. A global event, Tiger STREATS launched first in Sydney, followed by Auckland, then New York City, before returning to Tiger Beer’s Asian homeland, Kuala Lumpur.

Tiger STREATS resident Hawker Chan, of the first hawker stand to win a prestigious Michelin Star – Hong Kong Soya Sauce Chicken Rice and Noodle in Singapore – will pair up with Jeff Ramsey, former Executive Chef at the Michelin-starred Mandarin Oriental Tokyo hotel, and current owner and chef of progressive modernist restaurant Babe KL. They will combine their skills and passion to craft an unprecedented exclusive dining experience held at MH Platinum Warehouse, Setapak, Kuala Lumpur, on 17th December 2016. On offer will be an intriguing and unique collection of fusion dishes combining traditional Asian street food and contemporary fine dining cuisine.

In addition to the ‘Unexpected Connection’ of the culinary mash-up, the Tiger STREATS event will carry this concept through in a venue which showcases the vibrancy of the street, where plastic meets porcelain, and savoury meets sweet, accompanied by various brews from Tiger Beer.  From the décor to the dishes, everything about Tiger STREATS is sure to stir up the appetite of patrons from all walks of life.

Because the most beautiful things are born from clash and contrast, the two chefs will collaborate on a signature dish, as well as serving their own individual creations. The menu for the night will be rounded out by a selection of local street food favourites with an unexpected twist – making sure that guests will experience an evening at Tiger STREATS  they simply won’t be able to get anywhere else.

Commenting on the campaign, Jessie Chuah, Marketing Manager of Tiger Beer explained, “Asian street food is made for sharing and Tiger Beer is the beer to share it with. It’s a full bodied beer with bite that embraces all the different flavours of our food just as Tiger has always embraced the diverse passions of Asia’s creativity.”

“By creating the Unexpected Connection between a classically-trained chef and one who has honed his award-winning skills on the street, we can not only bring something exciting and new to our consumers, but also illustrate the fact that when we eat street food and drink Tiger Beer, we sit closer together,” she added.

Brewed in the heart of Asia and raised on the streets, Tiger was born to bring together diverse people, palettes and passions. In food, friendships and creative culture, Tiger is all about the courage to connect with someone new.

For more information on this campaign and find out how to secure your exclusive passes to the STREATS event on December 17th, please visit Tiger Beer’s Facebook page www.facebook.com/tigerbeermy.

HUNT FOR THE ULTIMATE FAN RETURNS

Tiger FC Brand Ambassadors explaining the mechanics of the app

Tiger FC Brand Ambassadors explaining the mechanics of the app

Here’s some good news for all football enthusiasts in Malaysia. Tiger FC is back yet again to reward 70 walking football encyclopaedias with Samsung 40” LED TV throughout this 2016/17 season. If you are known amongst your friends as a pundit of everything football and have a burning passion for the sport, then take up Tiger FC’s challenge and compete against other footie whizzes in Malaysia to win the coveted crown, Tiger FC’s Ultimate Fan. Continue reading