EXPERIENCE ULTIMATE REFRESHMENT WITH TIGER CRYSTAL

Tiger Beer Marketing Manager Pearly Lim (middle) with HMB management team

Beer fans have a cool new brew to experience from today, with the official launch of new Tiger Crystal. Crystal cold filtered at -1°C to lock in the most desirable flavours and aromas, Tiger Crystal is ultra-refreshing, easy-to-drink, and less bitter than other beers – providing ultimate refreshment for drinkers looking for something different.

The secret is the special ‘light-stable’ hops used in the brewing process, imparting a more rounded flavour and pale golden colour to the new brew. Combined with the crystal cold filtration, this results in an exceptionally refreshing, crisp and pure lager with a lower bitterness. Continue reading

Fox Invasion by Apple Fox Cider

Earlier this year, Apple Fox Cider sneaked their way into the Malaysia Book of Records with the ‘Largest Display of Apples in the Shape of a Fox’. Fret not if you’ve missed it as the Fox will be roaming the Klang Valley this month!

Head over to Plaza Arkadia between 15th and 18th August or The Square, Publika between 22nd and 25th August to catch a glimpse of the Fox, steal a taste of crisp and refreshing apple cider that is made from *Wayyy More Apples. While there, put your apple thieving skills to the test and reap juicy rewards.
And that’s not all! When you purchase two bottles/glasses of Apple Fox Cider at the participating outlets within the area, you will receive Apple Fox merchandise. Look out for the Fox pack roaming the area for more information.
See you there!

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Win Carlsberg’s New Premium Stem Glas

Carlsberg’s new stem glass features a tapered mouth designed to enhance head retention and aroma perception, a bowl-shaped design to deliver a smooth pour, embossed details on the base for a premium finish, and a chalice-style design with Danish cues that embodies Carlsberg’s new modern brand identity.

Carlsberg gives beer lovers nationwide the opportunity to win its new stem glass and own a piece of history with its classic glassware giveaway

Carlsberg fans can rejoice as Carlsberg is offering beer lovers across the country the chance to win its new and premium-looking stem glass which has been taking over bars, pubs and bistros by storm.

Carlsberg’s new glass is part of the brand’s new Danish-inspired identity, which balances

simplicity with contemporary design and is applied across its products, packaging, communications, visibilities and amenities to deliver a better beer experience for fans of Probably The Best Beer in the World. Continue reading

Tiger Street Footballers uncage with Rio Ferdinand

Rio Ferdinand at Tiger Street Football Festival

The final whistle has blown on Tiger Street Football 2019, with team Hyper Rich from Klang Valley region lifting the trophy and taking home the grand prize of RM10,000, presented by football legend and Tiger Street Football Ambassador Rio Ferdinand. The Grand Finals, which took place at the Tiger Street Football Festival held at TREC KL, saw the best eight teams from across Peninsular Malaysia meet to battle it out for the title after a series of National Qualifiers held earlier this month. Continue reading

KRONENBOURG’S ‘DINNER IN BLUE’ ELEVATES THE MOMENT IN GOOD TASTE AND STYLE

Premium French wheat beer 1664 Blanc shares good taste with haute cuisine in grandiose fashion in celebration of Bastille Day

Enjoy Blue Happy Hours now till end August to get a FREE half pint of 1664 Blanc! Simply spend RM50 and above every Friday when dining at participating modern bars, cafes and restaurants nationwide.

Kuala Lumpur, 12 July 2019 – Kronenbourg 1664 Blanc, French’s No.1 premium wheat beer, presented media and guests with an exclusive dining experience themed “Dinner In Blue”. 1664 Blanc provided a spectacular dining experience in true blue fashion befitting its campaign to emphasise on the colour BLUE.

The venue, Chateau de Caffeinees was draped in blue and adorned in opulent décor depicting the iconic blue-hued bottle and one of the colours of the French flag, illuminating a cool ambience.

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Tujo Brings a New Brand of Retro to the Heart of the City

Sporting the tagline, ‘Eat, Drink, Play’, Tujo’s new themed nights give patrons something different to look forward to every night.

Tujo is set to serve a fresh flavour of Retro Blast as it introduces its refreshed concept that caters to anyone and everyone craving the kind of nights that were all about the funky tunes and great company. Whether you partied it up disco style in the late 80s, did the Macarena in the 90s, or even bid ‘Bye, bye, bye” to N’Sync in the early 2000s, Tujo is set to bring it all back bigger and better.

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International Mojito Day at WIP


In celebration of International Mojito Day, WIP’s signature cocktail will take centre stage as Mojito madness is celebrated throughout the month of July.

With the largest selection of flavours in KL, WIP, home of the Mojito, will be introducing the ’20-Mojito Challenge’. The contest will require patrons to try each unique Mojito concoction, including flavours such as Mango Lychee, Strawberry Coconut, Turmeric Tango, Bora Bora, Dragon Eye and Ananas, within the month to

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Carlsberg Introduces New Look for the Same Great Brew

Carlsberg’s new look and feel is most visible on its packaging, coupled with practical improvements, that sees a new Fresh Cap on Carlsberg bottles, the same great brew served in premium-looking stem glasses, and cans that come in Easy-to-Open packs.

Probably The Best Beer In The World gets a refreshed identity together with new beer-enjoyment experience improvements and exciting consumer promotions in July

Carlsberg, now with a new look yet keeping its signature same great brew, hits the street this July. Beer lovers can look forward to Probably The Best Beer In The World which now comes with practical betterments to deliver an even better beer enjoyment experience!

Carlsberg’s refreshed Danish-inspired brand identity is applied across its products, packaging, communications, visibilities and amenities to deliver a better beer experience for all beer lovers.
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Uncage your skills with Rio Ferdinand at Tiger Street Football 2019

Sign up to showcase your football skills and stand to win RM10,000 presented by legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand.

KUALA LUMPUR, 3rd July 2019 — Tiger Beer, Malaysia’s No. 1 beer1, is taking football back to the streets with the return of Tiger Street Football. Tiger Street Football tournaments will soon be coming to a town near you – providing a platform for streetwise stars to uncage their skills and prove that they have what it takes to be the best. Following a series of Regional Qualifiers kicking off in July, the top-rated teams will compete against each other at the Grand Finals to find the ultimate champions. The winners will walk away with a cash prize of RM10,000, a trophy presented by legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand, and of course, the ultimate bragging rights!

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