Flavour by Fire

Paneer roasting on the grill from Chef Sapna Anand of GOA by Sapna

Guinness Flavour by Fire festival celebrates all things roasted, grilled and BBQ’d; thousands of foodies turn up to feast on specially-curated dishes paired with cold, smooth Guinness Draught.

Fire is a force with an awesome transformative power. When it comes to food, fire is what turns simple raw ingredients into mouth-watering meals. Guinness, Malaysia’s No. 1 Stout1, understands this better than anyone – the barley used to brew Guinness is roasted at exactly 232° Celsius, which gives the beer its distinctive dark colour and delicious roasted flavour notes.

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ADD A TOUCH OF ELEGANCE TO YOUR DINNER AND WIN ELEGANT PRIZES

Great taste inspires everyone and elevates moments with friends, setting the perfect mood and spurring memorable conversations for that unforgettable moment. Inspiring you to show and share good taste, French’s No.1 premium beer 1664 Blanc offers a unique refreshing taste with a hint of citrus and tropical notes.

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Enjoy Asahi, Win a Michelin-Star Dining Experience!

When one thinks of food pairing for haute cuisine, one rarely thinks of beer. Not so when pairing with Asahi Super Dry, brewed in a unique karakuchi (“dry”)
style to give a clean, crisp palate and no bitter aftertaste. Best paired with food, Asahi is giving foodies a chance to expand their gastronomic experience with French-Japanese cuisine prepared by Michelin-star chef Yuchi Kamimara at Saujana Hotel KL this October! Continue reading

Connor’s ‘Perfect Pour’ Challenge Is Back, Bigger and Better!

Connor’s Stout Porter, Malaysia’s premium draught stout continues to entice the taste buds of stout lovers with a bigger and better challenge. This campaign is a comeback of its Perfect Pour Challenge early March this year where 15,000 stout drinkers taking up the challenge and 98% of them expressed their love for Connor’s!

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OPEN UP, IT’S GUINNESS TIME

Have you ever realised that we spend more time with our colleagues than our family or friends? Eight hours a day, five days a week – and yet, most of us don’t know each other as well as we’d like. In a recent survey commissioned by Guinness, Malaysia’s favourite stout1, more than 85% of young working adults said they’d like to get to know their colleagues and friends better – and Guinness has the solution with the launch of ‘Guinness Time’. Continue reading

Sapna Anand brings the tastes of Goa to the Golden Triangle

Further establishing her rule as the “The Queen of Spice”, Chef Sapna Anand recently launched “Goa by Sapna Anand” at The Ascott in Kuala Lumpur, in collaboration with the SOUL Society Group. The launch will see this multitalented chef cum cookbook author cum TV Host introduce Malaysia to the unique flavours of her home, Goa. Continue reading

Carlsberg Red Barley Back for The Reds

Carlsberg x Liverpool FC – Carlsberg Red Barley 2019

Carlsberg unites Liverpool FC fans with more of its special-edition
commemorative brew

SHAH ALAM, 11 September 2019 – Carlsberg Malaysia is paying tribute to the indomitable spirit of Liverpool FC with 2,500 bottles of its special-edition Carlsberg Red Barley for the second time this year, in response to the overwhelming enthusiasm from Malaysian fans. Continue reading

Carlsberg Just Keeps Getting Better!

Probably The Best Beer In The World gets a refreshed identity and practical
betterments reflecting more than 170 years of heritage and its constant
Pursuit of Better


PETALING JAYA, 23 August 2019 – Carlsberg – Probably The Best Beer In The World – now comes with a new, modern look and practical betterments to deliver an even better beer enjoyment experience!

At the grand launch at Marimbar, Carlsberg officially unveiled Carlsberg’s refreshed Danish-inspired brand identity, balancing simplicity with contemporary design, applied across its products, packaging, communications, visibilities and amenities to deliver a better experience for all beer lovers.

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EXPERIENCE ULTIMATE REFRESHMENT WITH TIGER CRYSTAL

Tiger Beer Marketing Manager Pearly Lim (middle) with HMB management team

Beer fans have a cool new brew to experience from today, with the official launch of new Tiger Crystal. Crystal cold filtered at -1°C to lock in the most desirable flavours and aromas, Tiger Crystal is ultra-refreshing, easy-to-drink, and less bitter than other beers – providing ultimate refreshment for drinkers looking for something different.

The secret is the special ‘light-stable’ hops used in the brewing process, imparting a more rounded flavour and pale golden colour to the new brew. Combined with the crystal cold filtration, this results in an exceptionally refreshing, crisp and pure lager with a lower bitterness. Continue reading

Fox Invasion by Apple Fox Cider

Earlier this year, Apple Fox Cider sneaked their way into the Malaysia Book of Records with the ‘Largest Display of Apples in the Shape of a Fox’. Fret not if you’ve missed it as the Fox will be roaming the Klang Valley this month!

Head over to Plaza Arkadia between 15th and 18th August or The Square, Publika between 22nd and 25th August to catch a glimpse of the Fox, steal a taste of crisp and refreshing apple cider that is made from *Wayyy More Apples. While there, put your apple thieving skills to the test and reap juicy rewards.
And that’s not all! When you purchase two bottles/glasses of Apple Fox Cider at the participating outlets within the area, you will receive Apple Fox merchandise. Look out for the Fox pack roaming the area for more information.
See you there!

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