One lucky Malaysian turned millionaire when he emerged the winner of Carlsberg Malaysia’s 2015 Chinese New Year Millionaire contest, on March 17, going home RM1,000,000 richer. The windfall is Carlsberg Malaysia’s single largest cash sum to be awarded to a sole individual, who had also earlier won a RM13,888 cash prize along with 13 other finalists. Continue reading
For lucky Carlsberg consumers, 2015 is proving to be a lucrative start as seven potential millionaires sailed smoothly into an unexpected windfall of cash prizes worth RM13,888 each thanks to the brand’s Chinese New Year promotion.
This definitely marks a smooth start to the Year of the Sheep for the seven finalists as they now gear up to compete against 31 other ‘Carlsberg Millionaire’ hopefuls to take home RM1 million in cash come March. Continue reading
Ushering in the Year of the Sheep with a nautical touch, Carlsberg Malaysia’s Chinese New Year (CNY) campaign is wishing consumers “Smooth sailing in a year of abundance” as it bids goodbye to the tumultuous events of the Year of the Horse to welcome a year of serenity, security and one that is simply smoother. At its CNY campaign launch celebration, Carlsberg symbolically embarked on a ‘smooth’ journey into the Year of the Sheep by setting sail in a regal ‘Carlsberg Smooth Sailing Ship’ to mark the auspicious occasion of a new beginning. Continue reading
Smoother sailing days are expected for the upcoming new lunar year as the challenging times in the Year of the Horse come to an end. For Carlsberg, the Year of the Sheep has an especially significant meaning as the brewery was originally founded in Denmark under this Chinese zodiac sign in 1847. With double the reason to celebrate the year of this animal sign, Carlsberg Malaysia is unleashing even more prosperity and good fortune on its consumers with a bounty of cash prizes. Continue reading
It was mere weeks ago when Carlsberg hosted the getaway of a lifetime for its consumers at the Ultimate Football Retreat in Avani Sepang Goldcoast Resort. The weekend was a one-of-its-kind football fans’ fantasy come to life, as they got up close and personal with four living legends of Barclays Premier League – Dennis Wise, Gianfranco Zola, Steve Mcmanaman and Sol Campbell! Continue reading
Carlsberg, as the official beer of Barclays Premier League (BPL), fulfilled the dreams of more than 300 football diehards to meet their football heroes in the flesh, as it kicked-off the Ultimate Football Retreat recently at AVANI Sepang Goldcoast Resort.
This once-in-a-lifetime experience rewarded Carlsberg consumers from Malaysia and Hong Kong to a football weekend getaway of watching big matches live on big HD screens, meeting four BPL legends, Dennis Wise, Steve McManaman, Gianfranco Zola and Sol Campbell as well as the chance for four luckiest consumers to win an all-expense paid trip to the UK to watch a BPL match live. Continue reading
Ever dreamed of taking on ex-Chelsea midfielder Dennis Wise, fellow ex-Chelsea forward Gianfranco Zola, ex-Liverpool playmaker Steve McManaman, or ex-England captain Sol Campbell? As midfielders, forwards and centre backs, each of them have created thousands of unforgettable moments on the pitch. Fans have sung their names over the years, and now Malaysian football-lovers will have a chance to do a lot more with these four football heroes. Continue reading
Time-honoured traditions will be celebrated at pubs and bars across the country in the true spirit of Oktoberfest, known as one of the most convivial beer festivals, with hearty steins of German brews Erdinger, Franziskaner and Lowenbrau complemented by the country’s most loved beer, Carlsberg. Continue reading
With the much-awaited Barclays Premier League 2014/2015 season finally kicking off in August, what better way to gear up for more great footie moves, legendary players in action and drama both on and off the pitch, than by getting up close with the coveted official BPL trophy.
Fanning the passion of fans, the trophy was brought down by the league’s official beer partner Carlsberg to launch its newest BPL consumer campaign, which is expected to strengthen the bonds of friendship as much as football fans’ love for the brew in Malaysia.
At the launch held at Publika Shopping Gallery, invited guests and the public came together to welcome the ultimate symbol of league domination before it set off on a tour to selected locations across the country. Continue reading