Carlsberg Strikes with 1st of its Kind “Strikr” App!

Posted on November 27, 2013 by TheGoodGoodGuy

Carlsberg as official beer of Barclays Premier League (BPL) recently introduced its Strikr app in Malaysia.

Malaysians can now show their support for their favourite BPL clubs as they celebrate and share their emotional ups and downs as they follow their team’s performance.

Strikr, which is available from Apple and Google Play stores, can measure the mood of every team’s fans, thanks to an advanced algorithm. As a result it will show the effect of jaw-dropping goals, unbelievable saves and fancy footwork on the pitch on fans’ emotions.

Developed in collaboration with Twitter, Strikr uses real-time Twitter hashtags and conversations to generate a highly relevant and unique feed for each user. The free app was earlier launched by Carlsberg Global.

Strikr users are required to connect through Twitter, select the teams and players they are interested in, and be part of the conversation in real-time, follow the live scores, get real-time alerts on match events and show their support to players and teams.

And one feature, called Trophy Tweets, even gives fans the chance to get their tweet featured on perimeter boards at selected Premier League clubs during matches. This simply means wise words of support by a fan could be seen by the Premier League’s massive cumulative audience of 4.7 billion people!

The launch took place at a Carlsberg hosted football viewing party held at the latest sports bar in town, Score, which saw Liverpool matched up against Everton while Arsenal faced Southampton in a clash of league powerhouses.

To get BPL fans excited about the much anticipated matches, the country’s No. 1 most preferred beer brand gave away authentic Liverpool merchandise to fans who participated in the “Guess the Score and Win” contest.

Juliet Yap, Marketing Director of Carlsberg Malaysia, said: “As the official beer sponsor of the Premier League, we have access to exclusive rights and the network to bring a uniquely Carlsberg BPL experience to our fans and football diehards in the country.”

“At Carlsberg, we are committed to making each football experience with the brand an inimitable and memorable one. Our association to football goes beyond a one-off activity. We have a strong football heritage spanning almost 40 years and this has played a key role in building a loyal following of footie fans both in Malaysia and worldwide.”

In addition to the Strikr app, the Carlsberg BPL experience is also about rewarding consumers via its numerous contests with premium BPL merchandise and giving those lucky ones the chance to watch their favourite teams in action in the United Kingdom.

Guests at the viewing party also took part in fun interactive football games on the X-Box Kinect and i-Pad, while victories, be it on screen or online, were toasted with cold glasses of Carlsberg!

“In addition to watching the matches, football fans will be able to get the latest updates, rankings, match details and much more with our newly unveiled app. There’s nothing like Malaysian BPL fans being able to engage in real time with billions of fellow fans from all over the world, and this international tribute to the world’s favourite sport truly Calls for a Carlsberg!” she added.

Throughout the 2013/2014 BPL season, Carlsberg Malaysia will continue to offer money-can’t-buy experiences, including all inclusive trips to watch BPL matches live, authentic jerseys and other merchandise as part of their official partnership with the Premier League.

To download Strikr, go to the Apple Store http://bit.ly/169CEOA and Google Play Store http://bit.ly/196jabP.

For more information on Carlsberg’s BPL viewing parties and other activities, visit www.facebook.com/Carlsberg

GAB CELEBRATES OKTOBERFEST ACROSS MALAYSIA

Posted on October 5, 2013 by TheGoodGoodGuy

Crown Prince Ludwig and Princess Therese of Saxe-Hildburghausen with the GAB Management Team celebrates Octoberfest

Guinness Anchor Berhad (GAB), the leading beer and stout brewer in Malaysia kicked off its month-long Oktoberfest celebration today at Tujo Bar-serrie at Ascott in the heart of Kuala Lumpur. GAB’s Oktoberfest campaign was officially launched after a reenactment of the royal wedding between Crown Prince Ludwig and Princess Therese that was held in Munich in 1810, which gave birth to the Oktoberfest celebrations held worldwide today.

At the launch event, Hans Essaadi, Managing Director of GAB shared, “Oktoberfest has historically been a time of celebration and merriment amongst family and friends, featuring good food, great beers and an all-round unforgettable time. This year, GAB has planned even more exciting and engaging activities and I am confident that with our award-winning portfolio of beers, we will once again set the standard among our loyal consumers for providing drinking experiences that are both fresh and engaging.”

As the fifth year running that GAB is organising this globally-renowned celebration in a big way right here in Malaysia, this year’s Oktoberfest celebrations will include a series of 14 historically themed parties nationwide, special promotions featuring a special edition 1 litre Ceramic Oktoberfest Mug and GAB’s entire portfolio of award-winning beers, including the original Paulaner Oktoberfest Bier.

“We at GAB are especially proud to continue making the Paulaner Oktoberfest Bier available for our consumers, which is one of only six beers allowed to be called an official Oktoberfest Bier and served on Oktoberfest. Be sure to try out this distinctive, limited edition lager at the selected outlets offering it during our Oktoberfest celebrations,” said Essaadi.

During the launch event, guests were able to sample authentic German Oktoberfest cuisine, as well as traditional Oktoberfest activities including traditional German folk dances, beer mug holding competitions and ‘Nail the Wood’, a traditional German game which requires participants to have both power and accuracy. Adding to the celebratory air was the presence of Crown Prince Ludwig, Princess Therese and their royal procession who brought a historical touch to the event. The royal entourage regaled participants with interesting tales from times long past.

During the month-long Oktoberfest celebrations, consumers will be able to enjoy:

– Oktoberfest Nationwide Consumer Promotions

A 1 Litre Ceramic Oktoberfest Mug filled with your favorite GAB brew, whether it’s Tiger, Guinness, Heineken, Kilkenny, Strongbow or Paulaner this entire month from 7th October to 3rd November at participating GAB outlets across the country. The best part of this promotion is that the first refill of your 1 Litre Ceramic Oktoberfest Mug is absolutely free! Now that’s what you call an Oktoberfest promotion.

Oktoberfest Outlet Events

GAB will be bringing the Oktoberfest celebration to consumers across the country through a series of 14 themed parties at popular watering holes nationwide. The parties will be centred around different aspects of the Oktoberfest celebrations, whether it’s the royal wedding, the celebration of traditional German cuisine (also known as ‘Schmankerl’) or the iconic Oktoberfest parade and carnival. At each of these events, attendees can expect an evening filled with good food from around the world, the original Oktoberfest beer, a limited edition Oktoberfest Mug with metal lid and of course exciting activities and contests with fun prizes. So be sure to pop by GAB’s Oktoberfest celebrations at the following locations throughout the month of October: –

10^th October at Souled Out Sri Hartamas (KL)
12^th October at QEII (Penang), Geographer Café (Puchong) and Jonker Street (Melaka)
14^th October at Euro House (Ipoh)
18^th October at Festival Walk (Ipoh) and Laundry Bar, The Curve (Mutiara Damansara)
19^th October at Upper Penang Road (Penang) and O’s Corner (Kuantan)
24^th October at Remedy House, Scott’s Garden (KL)
25^th October at Danga Bay (Johor) and Phat Barrels (Kuantan)
26^th October at The Museum (Ipoh)
31^st October at Beer Factory Sunway Giza (KL)

Resounding Start to Carlsberg Malaysia Oktoberfest… Celebrating country’s most anticipated beer festival the most authentic Bavarian-style

Posted on September 29, 2013 by TheGoodGoodGuy

Carlsberg Malaysia launched this year’s Oktoberfest, the world renowned annual Bavarian festival, all the way from Germany to our neighbourhood bars throughout the big cities and small towns in Malaysia, with an endless flow of beer and fun. Continue reading →

Drink, celebrate and cheers to the winning horse!

Posted on August 26, 2013 by Miss P

On 4^th August, Carlsberg officially launched an exclusive dining and lounge, HEST at Selangor Turf Club. Known as the first and only racetrack bar in Kuala Lumpur, the HEST aims to redefine premium dining and leisure for the younger generation to enjoy while having fun with horse racing sports.

Located at Level 1, beside the concourse area, the HEST presents a unique dining adventure overlooking the 2,000 meters of the picturesque turf. With seating capacity of 250 people, the HEST offers a spectacular view of the races as racing fans can enjoy the High Definition LED screens fitted in this restaurant. In addition, racing fans in their comfort can place their bets within an easy reach.

If you have never watch horse racing before, a visit to the HEST will definitely expose you to the world of horse racing including the thrills and spills it has got to offer. The invited guests of 260 people that attended the opening had a wonderful afternoon cheering for their favourite horses as they cross the finishing line. What could be more fun than celebrating the win while having a good time with a cool glass of Carlsberg beer.

HEST, (pronounced “Hist”) is a Danish word for Horse, and was chosen to reflect the strong partnership between the Selangor Turf Club and Carlsberg Malaysia. Since the introduction of Carlsberg Cup Challenge in 2012, Carlsberg beer, the country’s most preferred beer brand, has successfully embraced the heart of horse racing fans and widely sampled by spectators of SLTC, be it at the VIP Lounge or at other refreshments areas.

Carlsberg Where’s The Party 2013

Posted on July 10, 2013 by Miss P

The suspense was over. The day of one of Malaysia’s most anticipated party series had arrived and arrive it did bigger and bolder than before. Carlsberg threw another sweetener into the epic party this year by giving away 10 exclusive invites to the global Carlsberg Where’s the Party? that will be happening in Europe this August with none other than Axwell, formerly of Swedish House Mafia.

Clueless about the venue till they arrived, WTP 2013 took off in a cavernous hall at one of the country’s largest exhibition parks, which was transformed into a ‘jet-set’ venue complete with a rare Antonov airplane forming part of the backdrop. This year’s party was more than double the scale of last year, with the biggest turnout ever of 3,000 party goers from Malaysia and Singapore, and the breadth and depth of entertainment, stage and thematic set-up second to none. Carlsberg’s iconic WTP is for the bold who step up to earn an exclusive, money-can’t-buy invitation to a party where anything could happen.

At the party zone, Carlsberg fans were in for a mega night of visual and audio extravaganza, complete with pulsating beats, sizzling acts and ice cold Carlsberg beer, all orchestrated in a uniquely Carlsberg WTP style.

To kick off the party, new Carlsberg Malaysia managing director Henrik Andersen and Carlsberg Singapore managing director John Botia made a fitting appearance at the press conference when they alighted from the Antonov, accompanied by a bevy of brand ambassadors, dressed as air stewardesses.

Andersen said, “Air travel is our theme this year as we’re flying lucky Malaysians to Europe for our global party, we needed a massive place that would fit the plane and the huge crowd. This WTP is also about taking partygoers to new heights and it looks like we have set a new benchmark in the local party scene by creating another epic sensorial event.”

“For the first time in the history of WTP, Malaysians will be treated to the global WTP experience, where 22 nations will come together. Consumers bold enough to step up to the challenge will be justly rewarded with entry to this epic European party experience.”

With Malaysia’s very own stand-up comedian Douglas Lim opening the night and Swedish Dub House duo Cazzette headlining, WTP 2013 was a heady non-stop mix of international artistes and local heroes. Celebrity hosts Joey G and Patricia K made sure partygoers did not have a dull moment.

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The night flowed with performers Nine Lives, Joel Turner, 3AM in the Valley and Big Skrptz from Australia, Korean Pop sensation Sweety, DJ Inquisitive, Miss Nine who hails from Germany, DJs Clazz and Ming Ming taking their turn on stage to give the crowd an inimitable blend of edgy dance music that kept them going till the wee hours.

This year also saw the first Carlsberg party mobile site introduced, making WTP 2013 the most socially savvy party around! Party goers just couldn’t help but flock to the ‘Be Bold’ mobile site to connect and meet new people, snap photos and take part in challenges that could win them passes to the global WTP. The ‘Be Bold’ Challenges were very well-liked and hundreds of uploads were displayed at the giant screen.

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Others who prefer to chill and relax were kept entertained with party games that included the Loud Ludo, Marshall Matters, No-Sight Flight, Turbalance, Safety Slides and i-Darts.

WTP 2013 is again an epic one with multi faceted sensations. Whilst partying and dancing hard, party-goers were advised to drink in moderation and get their breath alcohol content tested. Over a hundred taxis were on standby to send consumers home.

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The only question remaining now is ‘Where’s the party’ in 2014, Carlsberg?

About Carlsberg Where’s The Party

Carlsberg Where’s the Party is a brand building and engagement platform to reach out to consumers aged 18 to 29 years old with an explorer mindset. The WTP premise is to inspire consumers to be bold and step up to the unknown – unknown location, unknown entertainment, where anything can happen. The first installment was held in June 2011 in conjunction with the global brand repositioning of Carlsberg. The second one was held in December 2011 whilst the third one was the first 3 Nation 1 Epic Party, held in Nov 2012. The event has since evolved into one of the most anticipated and talked-about party of the Malaysian youth’s social calendar. For more info, check out facebook/Carlsberg.

Source: Carlsberg Malaysia

Where’s The Party? 2013, all is revealed…almost

Posted on July 5, 2013 by TheGoodGoodGuy

SELANGOR, July 4, 2013 – Mere hours to go and the anticipation for Where’s the Party? 2013 is rising to feverish levels. And just when we thought we could wait no longer, Carlsberg at long last revealed the ‘meeting point’ for WTP 2013. Granted it is only the location of a car park, but after months of speculation and wild guesses, this kernel of information is like a soothing balm for tortured imaginations, including the one belonging to yours truly.

We have been bold and willingly taken on the challenge of the Carlsberg WTP. And now our journey to the ultimate party experience will begin this Saturday at the car park of Malaysia Agro Exposition Park in Serdang. And then we’re headed for somewhere in the Klang Valley!

All other information still remains unknown, asides from the dress code. For those of you still in the dark about what to wear, we suggest you rock the night away in casual wear. Keep it comfortable is our advice if you’ve been to any of the past WTPs. After a long night of partying, taxis will be available on standby for hire to get partygoes safely home. These juicy little morsels of info are all we’re getting to satiate our curiosity for now.

So, what could be in store for us? An unexpected theme? Check. An awesome setting? Check. Like-minded pleasure seekers to mingle with? Check. Another epic experience in the iconic WTP series? Check. Ice cold Carlsberg? Check.

What more can we say? Facebook and Instagram contests have come and gone, teaser parties have been held, and the roving WTP crew has made its rounds. Now we patiently wait for a few more hours.

By the way, if you haven’t gotten your hands on an invite to WTP 2013 by now, the only thing you can do is hunt down a friend who has one. You won’t gain entry if you are not among the chosen ones!

See you Saturday!