HEINEKEN® REFRESH YOUR MUSIC RETURNS WITH MUSIC POP-UPS—BREAKING ROUTINES, BEATS AND SOCIAL BUBBLES

Posted on April 22, 2025 by TheGoodGoodGuy

Setting the Stage for the Ultimate Refresh Your Music Finale

KUALA LUMPUR, 16 April 2025 — Heineken® Refresh Your Music is back to elevate the music experience beyond just refreshing playlists. This year, it’s also breaking social bubbles and redefining how music brings people together.

Heineken® is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers who might have never met otherwise. It’s about stepping outside the ordinary, discovering fresh sounds, and creating unforgettable moments with strangers turned friends—all inspired by Heineken®.

To bring this experience to life, Heineken® is partnering with the Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the REFRESHING SESSIONS—meeting new people and expanding their social circles. This collaboration perfectly aligns with Heineken®’s dedication to fostering genuine connections at the pop-up events.

Caption: Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, officiating the rollout of the brand’s first-of-its-kind Refreshing Sessions – a bold new pop-up music series uniting music lovers.

Heineken®’s invite-only REFRESHING SESSIONS will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots. These surprise pop-ups will open refreshing new ways to inspire people to make new connections and expand their social circles, creating opportunities to engage with other music lovers in dynamic settings.

Caption: Heineken® Refreshing Sessions will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots.

Caption: Strangers turn into music buddies – brought together by Heineken®.

These sessions set the stage for Heineken® Refresh Your Music 2025 in June —a high-energy celebration featuring genre-blending artists, culminating in an unforgettable performance by an international DJ superstar. With fresh beats, bold collaborations, and boundary-pushing sounds, Heineken® is redefining how music is experienced.

The movement kicked off with a media launch preview at Good Juju Barbell Club, where Heineken® transformed the gym into a high-energy music space fusing unique DJ beats like never before. Guests embraced fresh sounds, stepped outside their musical comfort zones, and experienced an unforgettable night with bold beats, good vibes and the refreshing taste of Heineken®.

Double the Decks, One Epic Sound:

At every REFRESHING SESSION, an epic DJ experience awaits—pushing the boundaries of sound in all the right ways. And the first REFRESHING SESSION’s highlight? A high-octane DJ collab between Blink and DJ Ashley Lau—two powerhouses on the decks, spinning face-to-face to craft one epic, genre-blending soundscape. Their chemistry set the tone for what REFRESHING SESSIONS promise every time: bold DJ pairings, fresh musical fusions, and a journey that redefines music discovery—brought together by Heineken®.

Caption: DJs Blink and Ashley Lau set the tone for fresh musical fusions and bold pairings for the upcoming Refreshing Sessions.

Next Stop: Who’s Spinning Next?

Don’t miss the next REFRESHING SESSION landing at QRA, where Heineken® will transform the supermarket into a dynamic entertainment venue. The energetic vibe will then cross over to the aisles of Eslite Bookstore with more fresh beats and unexpected encounters. Just like at Good Juju Barbell Club, epic DJ experiences await, and strangers will turn into music buddies via the Timeleft app. Find out how to be part of these exciting REFRESHING SESSION by staying tuned to Heineken® on Instagram and Facebook.

Exclusive Rewards:

Attendees of REFRESHING SESSIONS will receive exclusive passes to Heineken® Refresh Your Music 2025 and by purchasing Heineken®, they also stand to win a limited-edition Heineken® vinyl player, bringing the thrill of discovery into their own hands.

Shaun Lim, Marketing Manager of Heineken Malaysia, said, “We’re incredibly excited to bring back Heineken®’s Refresh Your Music for the third year running, continuing to inspire fans to explore new sounds and break out of their musical routines. From the start, ‘Refresh Your Music, Refresh Your Nights’ has been more than just a tagline—it’s a movement. It’s about pushing boundaries, creating unexpected moments, and bringing people together through the power of music.”

“This year, we’re taking it even further. It’s no longer just about refreshing playlists—it’s about transforming how music is experienced and turning strangers into friends. REFRESHING SESSIONS are designed to spark unexpected connections, bringing together music fans who might never have crossed paths. It’s about breaking routines, embracing fresh sounds, and creating meaningful unforgettable moments with new faces—all inspired by Heineken®.”

Follow Heineken® on Instagram and Facebook for the latest DJ lineup and to secure your exclusive, limited invites to the REFRESHING SESSIONS—an unforgettable musical journey not to be missed.

Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. We’re all about being responsible—when you drive, never drink. Please #EnjoyResponsibly.

HEINEKEN® BRINGS MORE ‘HEI’ TO GONG HEI FATT CHOY

Posted on January 11, 2024 by TheGoodGoodGuy

Elevate Your Lunar New Year Celebrations This Year with Heineken^®’s Gong Hei AR Filter – A Refreshing Way to Spread Joy to Your Loved Ones!

KUALA LUMPUR, 8^th January 2024 – As the festive spirit of the approaching Lunar New Year envelopes us, Heineken® extends a unique invitation to uphold the age-old tradition of exchanging greetings with a refreshing twist. Unveiling the Heineken^® GONG HEI FILTER – the ultimate HEI enhancer designed to inject an additional burst of joy into your Gong Hei Fatt Choy wishes this Year of the Dragon.

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IT’S TIME TO RAISE OUR BARS

Posted on May 6, 2020 by TheGoodGoodGuy

Heineken Malaysia Berhad commits RM1 million to ‘Raise Our Bars’, an initiative aimed at bringing life back to Malaysia’s bars and pubs

KUALA LUMPUR, 6 May 2020: Heineken Malaysia Berhad (HEINEKEN Malaysia) has launched a new platform to help bars and pubs recover from financial difficulties after the Movement Control Order (MCO) is lifted. The platform, named ‘Raise Our Bars’, allows Malaysian consumers to buy a voucher for a beer, stout or cider from their favourite bar, and receive an additional one free of charge when they redeem it. Continue reading →

HEINEKEN® STAR SERVE CROWNS 2018 WINNER

Posted on September 19, 2018 by TheGoodGoodGuy

Heineken®’s Brand Ambassadors welcoming guests at the Heineken® Star Serve Final 2018 at Black Box, Publika

Malaysia has a new ‘star’ bartender, as the Heineken® Star Serve 2018 winner was crownedtoday at Blackbox, Publika. In a tightly-contested finale, eight of Malaysia’s finest bartenders went head-to-head to bag the title of the best Heineken® bartender in Malaysia, with Edilon C. Cauilanfrom The Beer Factory, Raja Udaemerging victorious. Continue reading →

Sabahan wins the Heineken Star Serve National Finals 2017

Posted on August 30, 2017 by TheGoodGoodGuy

Daimler Kenn Cagas from The Beer Factory, Kota Kinabalu (left) duels with Richard Jugie from The Sarawak Club, Kuching to decide who will start the perfect pour ritual in the tie-breaker round of the Heineken® Star Serve National Finals 2017.

Hosted by HEINEKEN Malaysia Star Academy, the Heineken Star Serve returned for the 4th year to continue its search for Malaysia’s best bartender. Eight of the finest bartenders going head to head to pour the perfect pint of Heineken® draught beer. Daimler Kenn Cagas, all the way from The Beer Factory Kota Kinabalu was named Malaysia’s Hero of the Year and will be going on an all-expenses-paid trip to Amsterdam to explore the Heineken® Experience. Continue reading →

Octoberfest morphs into Passport International Beerfest

Posted on October 7, 2016 by TheGoodGoodGuy

Consumers participating in a Passport International Beerfest game during the launch event at Trec KL on Sept 22, 2016.

It is that time of the year where we cheers with our friends and family. Where every pub, bar, tavern, and bistro in town will celebrate beer and cider’s glorious existence. This year, Heineken Malaysia Berhad has got something up its sleeves for beer lovers.

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New Experiences with Heineken at CIMB Classic 2015

Posted on November 9, 2015 by TheGoodGoodGuy

Heineken, the world’s No.1 international premium beer, brought a tad more excitement and innovation to consumers and golf enthusiasts’ experience at this year’s CIMB Classic – the only official PGA TOUR FedExCup event in Southeast Asia. Continue reading →

An Iconic Win for Heineken

Posted on September 4, 2015 by TheGoodGoodGuy

Heineken Wins Putra Brand Awards_ Pic 03

Heineken, the world’s No.1 international premium beer, was conferred with the prestigious accreditation of being a Putra Brands Icon after successfully bagging the Gold Award for the ‘Beverage-Alcoholic’ category at the Putra Brand Awards for the fourth consecutive year. The only brand award chosen by the people based on their preferences, this win for Heineken indicates that the consumers are enjoying the brand. Continue reading →

GAB CELEBRATES OKTOBERFEST ACROSS MALAYSIA

Posted on October 5, 2013 by TheGoodGoodGuy

Crown Prince Ludwig and Princess Therese of Saxe-Hildburghausen with the GAB Management Team celebrates Octoberfest

Guinness Anchor Berhad (GAB), the leading beer and stout brewer in Malaysia kicked off its month-long Oktoberfest celebration today at Tujo Bar-serrie at Ascott in the heart of Kuala Lumpur. GAB’s Oktoberfest campaign was officially launched after a reenactment of the royal wedding between Crown Prince Ludwig and Princess Therese that was held in Munich in 1810, which gave birth to the Oktoberfest celebrations held worldwide today.

At the launch event, Hans Essaadi, Managing Director of GAB shared, “Oktoberfest has historically been a time of celebration and merriment amongst family and friends, featuring good food, great beers and an all-round unforgettable time. This year, GAB has planned even more exciting and engaging activities and I am confident that with our award-winning portfolio of beers, we will once again set the standard among our loyal consumers for providing drinking experiences that are both fresh and engaging.”

As the fifth year running that GAB is organising this globally-renowned celebration in a big way right here in Malaysia, this year’s Oktoberfest celebrations will include a series of 14 historically themed parties nationwide, special promotions featuring a special edition 1 litre Ceramic Oktoberfest Mug and GAB’s entire portfolio of award-winning beers, including the original Paulaner Oktoberfest Bier.

“We at GAB are especially proud to continue making the Paulaner Oktoberfest Bier available for our consumers, which is one of only six beers allowed to be called an official Oktoberfest Bier and served on Oktoberfest. Be sure to try out this distinctive, limited edition lager at the selected outlets offering it during our Oktoberfest celebrations,” said Essaadi.

During the launch event, guests were able to sample authentic German Oktoberfest cuisine, as well as traditional Oktoberfest activities including traditional German folk dances, beer mug holding competitions and ‘Nail the Wood’, a traditional German game which requires participants to have both power and accuracy. Adding to the celebratory air was the presence of Crown Prince Ludwig, Princess Therese and their royal procession who brought a historical touch to the event. The royal entourage regaled participants with interesting tales from times long past.

During the month-long Oktoberfest celebrations, consumers will be able to enjoy:

– Oktoberfest Nationwide Consumer Promotions

A 1 Litre Ceramic Oktoberfest Mug filled with your favorite GAB brew, whether it’s Tiger, Guinness, Heineken, Kilkenny, Strongbow or Paulaner this entire month from 7th October to 3rd November at participating GAB outlets across the country. The best part of this promotion is that the first refill of your 1 Litre Ceramic Oktoberfest Mug is absolutely free! Now that’s what you call an Oktoberfest promotion.

Oktoberfest Outlet Events

GAB will be bringing the Oktoberfest celebration to consumers across the country through a series of 14 themed parties at popular watering holes nationwide. The parties will be centred around different aspects of the Oktoberfest celebrations, whether it’s the royal wedding, the celebration of traditional German cuisine (also known as ‘Schmankerl’) or the iconic Oktoberfest parade and carnival. At each of these events, attendees can expect an evening filled with good food from around the world, the original Oktoberfest beer, a limited edition Oktoberfest Mug with metal lid and of course exciting activities and contests with fun prizes. So be sure to pop by GAB’s Oktoberfest celebrations at the following locations throughout the month of October: –

10^th October at Souled Out Sri Hartamas (KL)
12^th October at QEII (Penang), Geographer Café (Puchong) and Jonker Street (Melaka)
14^th October at Euro House (Ipoh)
18^th October at Festival Walk (Ipoh) and Laundry Bar, The Curve (Mutiara Damansara)
19^th October at Upper Penang Road (Penang) and O’s Corner (Kuantan)
24^th October at Remedy House, Scott’s Garden (KL)
25^th October at Danga Bay (Johor) and Phat Barrels (Kuantan)
26^th October at The Museum (Ipoh)
31^st October at Beer Factory Sunway Giza (KL)