Tag Archives: tiger beer

EXPERIENCE ULTIMATE REFRESHMENT WITH TIGER CRYSTAL

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Tiger Beer Marketing Manager Pearly Lim (middle) with HMB management team

Beer fans have a cool new brew to experience from today, with the official launch of new Tiger Crystal. Crystal cold filtered at -1°C to lock in the most desirable flavours and aromas, Tiger Crystal is ultra-refreshing, easy-to-drink, and less bitter than other beers – providing ultimate refreshment for drinkers looking for something different.

The secret is the special ‘light-stable’ hops used in the brewing process, imparting a more rounded flavour and pale golden colour to the new brew. Combined with the crystal cold filtration, this results in an exceptionally refreshing, crisp and pure lager with a lower bitterness. Continue reading →

Tiger Street Footballers uncage with Rio Ferdinand

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Rio Ferdinand at Tiger Street Football Festival

The final whistle has blown on Tiger Street Football 2019, with team Hyper Rich from Klang Valley region lifting the trophy and taking home the grand prize of RM10,000, presented by football legend and Tiger Street Football Ambassador Rio Ferdinand. The Grand Finals, which took place at the Tiger Street Football Festival held at TREC KL, saw the best eight teams from across Peninsular Malaysia meet to battle it out for the title after a series of National Qualifiers held earlier this month. Continue reading →

Uncage your skills with Rio Ferdinand at Tiger Street Football 2019

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Sign up to showcase your football skills and stand to win RM10,000 presented by legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand.

KUALA LUMPUR, 3rd July 2019 — Tiger Beer, Malaysia’s No. 1 beer1, is taking football back to the streets with the return of Tiger Street Football. Tiger Street Football tournaments will soon be coming to a town near you – providing a platform for streetwise stars to uncage their skills and prove that they have what it takes to be the best. Following a series of Regional Qualifiers kicking off in July, the top-rated teams will compete against each other at the Grand Finals to find the ultimate champions. The winners will walk away with a cash prize of RM10,000, a trophy presented by legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand, and of course, the ultimate bragging rights!

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Tiger Beer launches its Chinese New Year campaign – Uncage New Beginnings

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The emcees posing with Zhu Bajie during the Tiger CNY launch dinner at the Copper Mansion, PJ

The emcees posing with Zhu Bajie during the Tiger CNY launch dinner at the Copper Mansion, PJ

Chinese New Year is the time of year when we usher in new beginnings with our family and friends. A new chapter of life is unveiled as we step into the new year with a renewed outlook on what is to come with the promise of good health, prosperity, and joy. Tiger Beer, Malaysia’s No. 1 Beer, welcomed the Year of the Pig with a grand launch attended by HEINEKEN Malaysia Berhad’s management team, trade partners and members of the media. Continue reading →

AWAKEN YOUR COURAGE WITH TIGER BEER

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Awaken Your Courage with Tiger BeerTiger Beer, Malaysia’s No. 1 Beer[1], wants to start a conversation about a pressing issue, yet not often spoken about, among Malaysians –why are we so afraid to follow our dreams? It is no secret that many people feel pressured into careers by the expectations of family and society, and financial concerns can stop us from taking a risk. However, with a recent survey showing that 70% of Malaysians weren’t happy in their current jobs[2], is it time to awaken our courage?

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The Final Roar with Tiger Beer

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Fans at Tiger Beer's final football viewing party at The Square, Publika

Fans at Tiger Beer’s final football viewing party at The Square, Publika

Excitement was at its peak as Tiger Beer, Malaysia’s No. 1 beer, gathered hundreds of footie fans together to watch the biggest game of the year. As the final whistle blew, the atmosphere at The Square, Publika, was one of raw excitement as fans uncaged their passion for football and cheered for the winning team at the Tiger Beer’s final viewing party. Continue reading →

Uncage your passion this football season with Tiger Beer

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Tiger Football Viewing Parties

Tiger Football Viewing Parties

Footie fans – are you ready? Tiger Beer is back with the best viewing parties for the most awaited football event of the summer! Big games, big screens, and big fun – there are viewing parties all over Peninsular Malaysia lasting the whole tournament. Continue reading →

Three loyal consumers experienced an Overflowing of Prosperity via the “Tiger Shopper Sweep” Game

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L-R Liew Nyuk Foong, Chua Ming Teck and Ng Poh Gaik, Tiger Shopper Sweep Grand Prize Winners

L-R Liew Nyuk Foong, Chua Ming Teck and Ng Poh Gaik, Tiger Shopper Sweep Grand Prize Winners

“Tiger Shopper Sweep”, an initiative by Tiger Beer for its 2018 Chinese Year campaign concluded successfully. Three loyal consumers were rewarded with RM6,000.00 worth of items in total from a Tesco store in the Klang Valley.

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TIGER BEER LAUNCHES ITS CHINESE NEW YEAR CAMPAIGN FOR THE YEAR OF THE DOG

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LTR -MT photo op - Andrew Woon (Sales Director), Szilard Voros (Finance Director), Hans Essaadi (Managing Director), Jiri Rakosnik (Marketing Director) during Tiger CNY 2018 Media Launch

LTR -MT photo op – Andrew Woon (Sales Director), Szilard Voros (Finance Director), Hans Essaadi (Managing Director), Jiri Rakosnik (Marketing Director) during Tiger CNY 2018 Media Launch

Starting the year “full” by stocking up on supplies will symbolise a year filled with good vibes, fortune and prosperity. This is one of the beliefs in Chinese culture that the way we start the year will set the tone for the rest of the year. Heineken Malaysia Berhad offers its loyal consumers a great year that overflows with prosperity and togetherness as Tiger Beer unveiled its Chinese New Year campaign packed full of opportunities to win.

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A NEW YEAR FILLED WITH OPPORTUNITIES TO WIN WITH TIGER BEER

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LockupTiger Beer, Malaysia’s No. 1 Beer, is rewarding its loyal consumers this Lunar New Year with a campaign packed full of opportunities to win. Thousands of Ringgit in cash prizes, exclusive limited-edition Tiger Beer Mahjong sets, collectable playing cards, and more will ensure that your New Year will overflow with prosperity when you fill your glass with Tiger Beer and other HEINEKEN Malaysia products. Continue reading →