The Ultimate Tiger Street Food Festival is Back!

Celebration of bold street food flavours is happening at the two-weekend-long festival with all things street food, hidden rooms, entertainment, and ice-cold Tiger Crystal.

28th October 2022, KUALA LUMPUR – After two years, the Tiger Street Food Festival is back on-ground, and this time with maze-like alleyways and curated experiences for fans to enjoy an elevated street food experience. Tiger has gone all out to provide an authentic but innovative experience leading up to the festival beginning with the launch of the Hottest Hunt microsite in September. Fans came together to recommend the hottest street food spots and contributed to create a directory of bold street food dishes to try with approximately 1,000 pins dropped to date. 

Some of the local favourites from the directory will be featured at this year’s Tiger Street Food Festival kicking off today for two weekends – 28th to 30th October and 4th to 6th November, from 4pm to 12am at Factory 19, Seksyen 19 in Petaling Jaya. Guests will be able to check out four different areas – Wai Sek Kai, Lucky Lok Lane, Spicy Alley, and The Basement – each with its own set of unique street food vibe personalities and activities. 

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Tiger Street Food is firing up the hottest hunt

Tiger is kicking off its signature Street Food campaign with a hot and spicy street food hunt; fans can contribute by dropping pins to their favourite spots leading up to the festival via https://hottesthunt.tigerstreetfood.my/.

14th September 2022, KUALA LUMPUR – Street food is undeniably an integral part of Malaysians’ everyday life. As a beer born and raised in the streets of Asia, Tiger continued to champion this platform even when dining out was not possible in the recent years. All this to ensure that that local street food vendors got the recognition they deserved. After two years of hosting its fan-favourite Street Food Festival virtually, Tiger is making a big comeback with its iconic street food festival on-ground for a street food experience like never before.

While gearing up for the big festival, the brand encourages Malaysian fans and street food lovers to join the hottest street food hunt by recommending their favourite street food spots. Whenever they’re at their favourite street food outlets, they can drop a pin on the microsite to recommend the place for other street food lovers to try, and get rewards in return too. With all the recommendations and reviews from fans, Tiger would have created an exclusive street food directory which will be available for Malaysians who want to hunt for some of the hottest street food dishes in town. Continue reading

Couples to enjoy a romantic Taj Mahal Valentine’s experience at WIP

Kuala Lumpur, 10 February 2020 – A Valentines experience inspired by the great love story of Shah Jahan and Mumtaz Mahal will be on offer at WIP @ Bangsar Shopping Centre from 12th -15th February. Guests will be able to treat their significant others to a delightful feast of Indian inspired cuisine. What better way to make the day feel extra special than with a unique dining experience, complete with warm hues and soft lighting which evoke the romance and intimacy of west India, creating a beautiful and intimate ambience for a very special celebration. Continue reading

Flavour by Fire

Paneer roasting on the grill from Chef Sapna Anand of GOA by Sapna

Guinness Flavour by Fire festival celebrates all things roasted, grilled and BBQ’d; thousands of foodies turn up to feast on specially-curated dishes paired with cold, smooth Guinness Draught.

Fire is a force with an awesome transformative power. When it comes to food, fire is what turns simple raw ingredients into mouth-watering meals. Guinness, Malaysia’s No. 1 Stout1, understands this better than anyone – the barley used to brew Guinness is roasted at exactly 232° Celsius, which gives the beer its distinctive dark colour and delicious roasted flavour notes.

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Sapna Anand brings the tastes of Goa to the Golden Triangle

Further establishing her rule as the “The Queen of Spice”, Chef Sapna Anand recently launched “Goa by Sapna Anand” at The Ascott in Kuala Lumpur, in collaboration with the SOUL Society Group. The launch will see this multitalented chef cum cookbook author cum TV Host introduce Malaysia to the unique flavours of her home, Goa. Continue reading

Love is in the Air this February at WIP and SOULed OUT Outlets with Special Valentine’s Day Celebrations Menu

SOULed OUT_valentinesdayset2019As Cupid prepares to strike his arrow, WIP and SOULed OUT outlets across the country will be offering unique menus for two in celebration of the month of love. Come 14th February, treat your loved ones to any of these delectable dinners, served with a side of romance and intrigue.

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AWAKEN YOUR COURAGE WITH TIGER BEER

Awaken Your Courage with Tiger BeerTiger Beer, Malaysia’s No. 1 Beer[1], wants to start a conversation about a pressing issue, yet not often spoken about, among Malaysians –why are we so afraid to follow our dreams? It is no secret that many people feel pressured into careers by the expectations of family and society, and financial concerns can stop us from taking a risk. However, with a recent survey showing that 70% of Malaysians weren’t happy in their current jobs[2], is it time to awaken our courage?

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The all new Goa By Hubba with Celebrity Chef Sapna Anan

Sapna Anand

Sapna Anand

Goa, the smallest Indian state on the west coast, has remained the dream destination for travelers all over the globe. Pristine beaches, a unique cultural mix coupled with warm hospitality, upscale accommodation and deliciously different food keep national and international tourists returning for decades.

In Kuala Lumpur, there happens to be a slice of that magic in the guise of Goa by Hubba located at the prestigious Ascott Kuala Lumpur, in the heart of the Golden Triangle. Celebrating the spices of Indian cuisine, the menu features New Indian Cuisine by Celebrity Chef Sapna Anand, herself born and bred in Goa.

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A new WIP Refreshes For The Decade

WIPBangsar’s urban tropical hideaway, WIP is celebrating its 10th Anniversary with a refreshed look and new menu offerings. Having undergone a facelift in phases since December 2017, WIP is ready and ‘whipped into place’, featuring a vibrant new interior whilst retaining the casual, relaxed vibe it’s known for. Continue reading